Please view this site on desktop.

I go from 0 to 100
I embrace the chaos
When I'm in, I'm all in
Hi, my name is
Megan Bon.

This site isn't meant to be a prettier version of my resume (so please do read my resume for my professional experience).

It's more a collection of patterns I've noticed about myself — how I tend to think, work, and approach things I care about, and why this matters.

Keep scrolling to get to know me!
REPUBLIC OF SINGAPORE · PORTFOLIO
SGP · NYC · 2025
PASSPORT
Profile
★ SINGAPORE ★
REPUBLIC OF SINGAPORE
DEPARTED: 15 JUN 2025
SQ 1965
NAME
MEGAN BON
ALIAS
THE GENERALIST
EDUCATIONAL BACKGROUND
BACHELORS IN BUSINESS MANAGEMENT
@ SINGAPORE MANAGEMENT UNIVERSITY
PROFESSIONAL EXPERIENCE
BRAND MANAGER (INTERNAL STRATEGY)
@ PROCTER & GAMBLE
BIZOPS INTERN
@ KNOETIC.AI (US-BASED PEOPLE ANALYTICS)
P<BON<<MEGAN<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
GENERALIST<<CREATOR<<STORYTELLER<<PROBLEM-SOLVER<<<<<<<<<<<<<
hover or click to expand →

If there are 3 things that sum up who I am as a person, it's these:

← click or hover over cards to read →

01
I go from 0 to 100.
01

Once I care about something, my standards for it tend to escalate very quickly.

02
I embrace the chaos.
02

I have a weird tendency to turn vague problems into personal investigations.

03
When I'm in,
I'm all in.
03

I do what it takes and learn whatever I need to to get the job done.

keep scrolling to dive deeper ↓

I go from 0 to 100.

Once I care about something, my standards for it tend to escalate very quickly. See Exhibits A, B and C.

Exhibit A

My first time
pottery painting

click to explore →

Exhibit B

My children's book
passion project

click to explore →

Exhibit C

Hint: You're looking
at it!

click to explore →

<

I embrace chaos, diving into personal investigations and carving out structure where there is none.

During my time at P&G, I worked on a project with a broad question:

"How do we increase sales of our laser hair removal (IPL) home device?"

That was it — no further instructions, no further details. So... I got crackin'.

A market problem that looked like pricing, turned out to be something

much deeper.
01
Understanding the market

Category Landscape

IPL devices = high consideration purchase.

Purchase decision drivers:

✓  safety

✓  efficacy

✓  pain level

✓  number of flashes

✓  price

Sources: Review sites, forums, product listing pages

Understanding the market leader

• Premium positioning

• Seen as effective and safe

• Credibility built through review volume

Understanding our own product:

• Premium positioning

• ~30% price premium vs. market leader

• Key differentiation: Additional safety features

Safety mattered. So why weren't we winning?

02
Forming the hypothesis

Research + gut instinct = hypothesis

Consumers perceived competitors as "safe enough."
So added safety didn't justify the premium.

03
Testing hypothesis and validating at scale

20 in-depth interviews
across target segments.

Conducted quantitative survey with 200 respondents

I assumed all premium devices were already safe."

I didn't know why
this feature mattered."

If both work, I'd rather save money."

Willingness to pay premium
(for our product)

22%
45%
Before education
After education

+2x lift after explaining safety.

The Real Answer

This wasn't a pricing problem.

It was an education problem.

When consumers understood why our safety feature mattered, they chose us.
click for the
eureka moment!

I embraced the chaos, transforming...

A broad business question...

"How do we increase sales of our laser hair removal (IPL) home device?"

...into specific & actionable goals.

"How do we educate consumers on why the added safety features matter so the premium pricing feels justified?"

I find that I genuinely enjoy connecting scattered signals
and slowly creating clarity from them.

Once I'm in, I stop thinking in terms of "my scope".

I naturally start learning the surrounding systems, constraints, and skillsets needed to move the work forward.

Click on each node / subnode to explore

Brand Manager

Growth strategy, GTM planning, commercialization, campaigns, consumer insights, and cross-functional execution.

I tend to think ambitiously and push far beyond the minimum expectation.
But ambition alone means very little without the ability to bring structure to ambiguity. I'm able to break broad goals down into concrete priorities and milestones that make progress actually possible.
And I approach unfamiliar problems with enough humility to learn whatever it takes to move things forward.
Now you know a little more.

If this resonates with you,
I'd love to connect!

!-- ══════════════════════════════════════ EXHIBIT MODALS ══════════════════════════════════════ -->