Exhibit A
Recently, I tried pottery
painting for the first time.
Have I done it before? No. Am I a painter? Also, no.
But did I decide that I wanted it to look good — like, ACTUALLY good?
Unfortunately, yes.
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This site isn't meant to be a prettier version of my resume (so please do read my resume for my professional experience).
It's more a collection of patterns I've noticed about myself — how I tend to think, work, and approach things I care about, and why this matters.
If there are 3 things that sum up who I am as a person, it's these:
← click or hover over cards to read →
Once I care about something, my standards for it tend to escalate very quickly.
I have a weird tendency to turn vague problems into personal investigations.
I do what it takes and learn whatever I need to to get the job done.
keep scrolling to dive deeper ↓
I go from 0 to 100.
Once I care about something, my standards for it tend to escalate very quickly. See Exhibits A, B and C.
Exhibit A
My first time
pottery painting
click to explore →
Exhibit B
My children's book
passion project
click to explore →
Exhibit C
Hint: You're looking
at it!
click to explore →
During my time at P&G, I worked on a project with a broad question:
"How do we increase sales of our laser hair removal (IPL) home device?"
That was it — no further instructions, no further details. So... I got crackin'.
Once I'm in, I stop thinking in terms of "my scope".
I naturally start learning the surrounding systems, constraints, and skillsets needed to move the work forward.
Click on each node / subnode to explore
Brand Manager
Growth strategy, GTM planning, commercialization, campaigns, consumer insights, and cross-functional execution.
If this resonates with you,
I'd love to connect!
Exhibit B
I knew from the get-go that I didn't just want to make a book that's good for an amateur. I wanted it to hold its own even when placed among others on a shelf.
I found myself asking:
"How do I make something people would actually want to buy and keep?"
"How do I give this longevity and build something bigger than a single release?"